Cognitive Dissonance

The discomfort felt when there is a difference between what is known and what is done.

What Is It?

One of the most common ways people deal with dissonance is by changing their attitude, or acquiring new beliefs.

Dealing With It

One of the primary areas where the possibility of cognitive dissonance occurs is in decision making

Decision Making

Cognitive dissonance can leave you feeling guilty, confused and unsure.

Feeling Confused?

Ananda will help you clear those feelings.

It refers to a tendency to accept information that aligns with beliefs that we are already holding while rejecting information that may challenge those beliefs.

Confirmation Bias

The role played by cognitive dissonance can have a significant effect on our motivation as well as our attitudes.